Subject: Civic Engagement, Community Building, Nonprofit Management, Social Media
Presented in: 2011
A representative of Hand in Hand, a national parenting group, wanted to give her members a way to connect directly with other parents for face-to-face support. Her group recommended that she set up regional Facebook Pages to help parents in the same geographical area meet up; create a Twitter hashtag that would allow parents to request emergency help with a toddler tantrum; and offer a live video blog staffed by a parent at specific times.
The representative of an international online learning community wanted to encourage experts to share information with members located in other countries. In her case, group members suggested that she identify people who could take a leadership role in each area to facilitate the cross-cultural exchange and coordinate real-world meetings.
An organizer of the Young Professionals group within the World Affairs Council, on the other hand, wanted to give attendees of their talks the option of continuing the conversation online. Her directive was to set up a Facebook page and post regular articles of interest on it in order to stimulate discussions.