Subject: Marketing, Social Entrepreneurship
Presented in: 2009
No more than 25 years ago, pioneering firms like The Body Shop, Patagonia, and Newman’s Own appealed to a thin segment of consumers while breaking the rules in their respective industries. More recent entrants, like Interface, Ethos Water, and TOMS, achieve widespread brand recognition and record sales while remaining true to their original principles. This session provides insights on the trends and opportunities in this dynamic and exciting field.