Presenter: Marc Ruben
Subject: Fundraising, Nonprofit Management, Social Media, Technology, Web
Presented in: 2008
Whether you’re a well-established organization or just starting out, this session will give you the tools you need to get the most out of your online fundraising. Learn what works – and what seems like it should work, but actually won’t. Topics include: segmenting for success; integration with offline channels; thinking like an online donor; cutting through the clutter; optimizing your donation pages; and how to structure an integrated campaign.