Developing A Message To Win Supporters For Your Cause | Craigslist Foundation

Developing A Message To Win Supporters For Your Cause

Listen to the Podcast

Presenter: Mal Warwick

Subject: Marketing, Nonprofit Management

Presented in: 2006

Clear communication is the key to informing and inspiring supporters for any cause. Mal Warwick shares some tried-and-true, gimmick-free methods for getting the message across. In this audio lecture, he stresses that good research and some well-chosen words and images can help an organization articulate its vision and sharpen its unique identity to excite contributors and let them know their money will be well spent. Based on his years of experience helping nonprofits succeed, Warwick posits mission and vision statements as the essential starting point for an effective communications strategy, and also emphasizes the importance of understanding the attitudes and beliefs of constituencies.


For The Conversations Network:

  • Post-production audio engineer: Jeremy Glenn
  • Website editor: Liz Evans
  • Series producer: Liz Evans