Presenter: Mal Warwick
Subject: Marketing, Nonprofit Management
Presented in: 2006
Clear communication is the key to informing and inspiring supporters for any cause. Mal Warwick shares some tried-and-true, gimmick-free methods for getting the message across. In this audio lecture, he stresses that good research and some well-chosen words and images can help an organization articulate its vision and sharpen its unique identity to excite contributors and let them know their money will be well spent. Based on his years of experience helping nonprofits succeed, Warwick posits mission and vision statements as the essential starting point for an effective communications strategy, and also emphasizes the importance of understanding the attitudes and beliefs of constituencies.